UK · creator-led shopping

Shop the boutiques of the people you actually follow.

Every creator on Vitrine runs their own small shop — the pieces they wear, make and swear by. No endless search results, just the taste you already trust.

Free UK delivery over £75 · 14-day returns

Creator shopping her own edit
Freya Marlow

Marlow & Ash

London · 24 pieces

Visit boutique

The people

Boutiques worth following

This week

The Edit

New arrivals picked by creators, in the order they landed.

How it works

Less browsing, more of what you already like.

01

Follow a creator

Browse by person, not brand. Every boutique has a point of view and only a few dozen pieces.

02

Buy it in one bag

Fill your bag from several boutiques at once and check out once, with card payment.

03

Shipped by them

Each creator packs and posts their own pieces, so what arrives feels like a parcel from a friend.

For creators

Turn your following into a storefront that feels like you.

Set your own pieces and prices, take card payments, and see every order as it comes in. You keep the shop, we handle the checkout.

Start your boutique